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Shopping in Vienna is a diverse experience, offering something for everyone, from luxury boutiques in elegant shopping streets, such as Kärntner Straße and Graben to charming local artisanal shops and boutiques in neighborhoods like Spittelberg and Neubau. Vienna's traditional markets like Naschmarkt are also a must-visit for shopping enthusiasts. Here's a list of all shopping paradises in Vienna:

Shopping Streets


If you're not looking for anything specific, but just want to stroll through Vienna's shopping streets to get inspired, these streets are just right for you! Additionally those streets are not only shopping havens but also cultural landmarks. They are adorned with historical buildings, impressive facades, and artistic details that add to the overall shopping experience. The streets are also surrounded by countless cafés and restaurants, if you want to take a break.

📍 Mariahilferstraße

Mariahilferstraße is one of Vienna's longest and most famous shopping streets, stretching for about 1.8 kilometers. This lively boulevard offers a diverse range of shops, from international fashion brands and department stores to local boutiques and specialty stores. Shoppers can explore the latest trends in fashion, accessories, cosmetics, and homeware, making it an ideal destination for a day of retail therapy.

Our recommenation: Start at the station Westbahnhof (U3, U6) and go all the way down to Volkstheater to not miss any shops.

📍 Neubaugasse

The cross street to Mariahilferstraße Neubaugasse is situated in the trendy Neubau district and is a hip and eclectic shopping street known for its independent fashion boutiques, vintage stores, and concept shops. It's a hub for alternative and cutting-edge fashion.

📍 Kärntnerstraße

Kärntnerstraße, on the other hand, is a historic and elegant shopping street that dates back to the Roman times. Located in the heart of Vienna's Innere Stadt (Inner City), Kärntnerstraße is a picturesque pedestrian street lined with beautiful architecture, traditional cafés, and charming shops. Here, visitors can discover luxury brands, fine jewelry, Viennese souvenirs, and delightful confectioneries.

📍 Graben

Near Kärntnerstraße, you can find the shopping street Graben. It's a prestigious street renowned for its upscale boutiques, luxury brands, and elegant cafés. It's a pedestrian-only street lined with historic buildings and offers a sophisticated shopping experience as well.

📍 Kohlmarkt

Adjacent to Graben, Kohlmarkt is another prestigious shopping street in Vienna. It's famous for its exclusive high-end fashion boutiques, fine jewelry stores, and designer labels. Kohlmarkt exudes luxury and refinement, making it a favorite destination for luxury shopping enthusiasts.

📍 Wollzeile

Another street in the city center. Wollzeile is a charming shopping street with a mix of traditional Viennese shops, antique stores, and artisanal boutiques. It is an excellent place to find unique souvenirs and traditional Austrian goods.

📍 Landstraßer Hauptstraße

Situated in the Landstraße district, this street offers a mix of modern shops, international brands, and local businesses. It is a lively and diverse shopping street with a more relaxed atmosphere compared to the city center.

📍 Favoritenstraße

Located in the Favoriten district, this shopping street is known for its diversity and multicultural atmosphere. It offers a wide range of shops, markets, and specialty stores, reflecting the area's vibrant and diverse community.

📍 Meidlinger Hauptstraße

Located in the Meidling district, this shopping street offers a mix of well-known chain stores, local businesses, and traditional Viennese shops. It is a great place to shop for everyday necessities and experience a more local shopping scene.

Design Markets

WAMP at Museumsquartier

If you're looking for creative, unique and sustainable products from designers, you definitely have to visit these vibrant design markets!


WAMP is an open air design market that takes place regularly at Museumsquartier. Here, visitors can explore a wide array of art, fashion, accessories, and home décor, all handcrafted by local creatives. WAMP offers a dynamic platform for emerging artists and designers to present their original and one-of-a-kind creations, creating a vibrant and inspiring atmosphere for shoppers.

📍 Fesch'markt

Fesch'markt, another popular design market, has gained a reputation for being a trendsetter in Vienna's creative scene. Held several times a year, Fesch'markt features a carefully curated selection of contemporary design, fashion, and lifestyle products at the Ottakringer brewery in the 16th district. This special location and atmosphere create an exciting shopping experience that attracts both locals and visitors.

📍 Edelstoff

Edelstoff at Marx Halle is a design market with a focus on sustainable and eco-friendly products. This market is dedicated to showcasing designers and artisans who prioritize ethical production methods and use environmentally friendly materials. Edelstoff encourages conscious consumerism and offers an excellent opportunity to discover eco-conscious fashion, accessories, and homeware.

What all these markets have in common is their emphasis on supporting local talent and fostering a sense of community among artists and shoppers alike. Visit their website for dates and further informations.

Art Galleries

Spittelberggasse | @vienna_alexxandra

You are looking for art? In addition to world-class museums, Vienna's art scene also thrives in its charming galleries, scattered throughout various neighborhoods, offering a diverse array of artistic expressions.

📍 Spittelberg

At Spittelberg, a picturesque quarter in the 7th district, art enthusiasts can wander through narrow cobblestone streets and discover a collection of art galleries tucked away in historic buildings. Spittelberg's galleries showcase an eclectic mix of contemporary and traditional art, featuring works by both established artists and emerging talents. Visitors can admire paintings, sculptures, photography, and mixed-media pieces that provide a glimpse into the vibrant and ever-evolving Viennese art scene.

📍 Schleifmühlgasse

Schleifmühlgasse in Vienna is a true haven for art enthusiasts, boasting an abundance of contemporary art galleries. Within the Freihausviertel district, art lovers can explore renowned venues like Galerie Georg Kargl and Galerie Gabriele Senn. For a delightful experience, visitors can also stroll to the nearby Naschmarkt, where a charming flea market offers hidden treasures waiting to be discovered every Saturday.

📍 Vienna's 1st district

Vienna's 1st district is not only home to renowned art institutions but also to charming and intimate small art galleries. These hidden gems offer a more personal and intimate art experience, showcasing works from contemporary painting and Jugendstil arts and crafts, to Baroque and Biedermeier furniture. A few examples of small art galleries in Vienna's 1st district are Galerie Steinek, Galerie Ulysses, Galerie Elisabeth & Klaus Thoman, Konzett Gallery, Bel Etage, Galerie Martin Suppan, Stephan Andréewitch, Galerie Kovacek, Galerie Kaiblinger or Challery where art is sold for good causes.

Farmer Markets

Naschmarkt | @chiquitectos

A farmer market is the best place to get your fresh & artisanal foods from. But visiting Vienna's farmer markets isn't only a chance to indulge in delicious foods but also an opportunity to support local farmers, producers, and artisans. Here are some farmer markets in Vienna:

📍 Naschmarkt

One of the most popular farmer markets in Vienna is the Naschmarkt. Stretching over 1.5 kilometers, the Naschmarkt is a sensory delight with an array of stalls selling colorful fruits, vegetables, cheeses, spices, and much more. It's not just a place to shop for groceries; it's also a culinary hub where visitors can sample international cuisines, enjoy freshly prepared dishes, and savor Viennese delicacies.

📍 Brunnenmarkt & Yppenplatz

The Brunnenmarkt in the 16th district is another bustling farmer market, known for its multicultural atmosphere and diverse offerings. Here, you can find everything from fresh fruits and vegetables to exotic spices and Middle Eastern specialties. The market's lively ambiance, filled with the chatter of vendors and the aromas of different cuisines, creates a vibrant and immersive experience. Nearby Brunnenmarkt, some of Vienna's most exciting restaurants have opened around Yppenplatz. Crunchy vegetables, fresh fish, exotic spices and fair prices, combined with the multicultural activities ensure a creatively relaxed atmosphere there.

📍 Karmelitermarkt

Karmelitermarkt is a charming farmer's market with an Austro-Italian influence located in Vienna's 2nd district, Leopoldstadt. The market square springs to life every Saturday morning as various sellers set up their stands, offering a delightful range of artisanal products. Each stand carries its own charm, whether they specialize in cheese, homemade porchetta, or fresh honey straight from the hive.

📍 Vorgartenmarkt

Nearby Karamelitermarkt every Friday and Saturday, in addition to the restaurants and market stalls, a proper farmer’s market pops up and sells off all kinds of regional specialities. Vorgartenmarkt is brimming with stands that offer a wide selection of fresh fruits and vegetables. In addition, the market's permanent stalls provide high-quality meat, chicken, and even fish.

📍 Servitenviertel

Every Thursday, the Servitenplatz in the Servitenviertel turns into a fresh produce and artisan food market. At the charming little stands of this market, you'll discover a variety of organic fruits, vegetables, fish, meat, as well as delightful sweets and fresh fruit juices. The idyllic setting, with an old church in the background and cobblestone-covered square, creates a picturesque backdrop.

📍 Kutschkermarkt

Dating back to 1885, Kutschkermarkt in Vienna's 18th district, stands as one of Vienna's two remaining authentic street markets. With its rich history and vast experience, it comes as no surprise that this market offers a little something to satisfy every taste.

📍 Meidlinger Markt

Located in the 12th district, Meidlinger Markt offers a wide array of traditional products like fruits, vegetables, and meat, the market has embraced modern trends with the addition of stalls featuring vegan and gluten-free products. The surrounding restaurant scene is equally diverse, with unconventional concepts and unique eateries adding a splash of color to the area. This seamless blend of tradition and modernism creates a captivating and delightful atmosphere at Meidlinger Markt.

Gourmet Super Markets

Meinl am Graben | @jisuxox

If you're surching for high-quality culinary delights, these specialized markets offer a curated range of premium products and rare delicacies, providing a unique shopping experience for food enthusiasts.

📍 Julius Meinl am Graben

One such gourmet supermarket is Julius Meinl am Graben, located in the heart of Vienna's 1st district. Founded in 1862, this iconic establishment is a treasure trove of gourmet goods, featuring an impressive assortment of fine wines, artisanal cheeses, exquisite chocolates, and international delicacies. Shopping at Julius Meinl is an indulgent journey through the world of gourmet delights in an amazing building.

📍 Spar Gourmet Spar Gourmet in Vienna is a premium supermarket offering a curated selection of gourmet foods and beverages, including fine wines, artisanal cheeses, luxury chocolates, and ready-to-eat meals. It's a go-to destination for those seeking exceptional culinary experiences.

Flea Markets

Naschmarkt | @chiquitectos

At the flea markets you can buy wonderful antique pieces to take home. As they take place on the weekends and start quite early, being an early bird might be beneficial in snatching the best treasures. These are the places to be for every thrift shopping lover:

📍 Flea Market at Naschmarkt

The famous flea market at Naschmarkt has about 400 sellers present their goods.

At this market, both private sellers and professional antique dealers come together, creating a diverse and extensive selection. Alongside valuable antiques, you can discover a plethora of intriguing, kitschy, and amusing items.

You can visit this market every Saturday from 6:30 a.m. to 2:00 p.m.

📍 Huma Eleven

Located in the 11th district, Huma Eleven boasts one of Vienna's largest flea markets, making it a vintage and thrift shopping paradise. With over 400 flea market booths and 1000 free parking spots, it's a dream destination for your treasure hunt. So, rise and shine, and head over to Huma Eleven for a delightful flea market experience you won't want to miss.

It takes place every Sunday from 7 a.m. - 1 p.m.

📍 Wienerberg

This Flea Market is one of Vienna’s largest flea markets taking place at Wienerberg. It's a lively treasure trove of vintage items and unique finds, perfect for vintage enthusiasts and bargain hunters alike.

You can shop there every Saturday from 6:30 a.m. to 1 p.m.

📍 Am Hof For more than three decades, the Art and Antiques Market Am Hof has been a treasure trove of high-quality items spanning centuries. Here, visitors can find a diverse range of treasures, including oil paintings, antique picture frames, rare books, manuscripts, coins, exquisite porcelain vessels, and charming wooden and tin toys from bygone eras.

The market operates from March to November, every Friday and Saturday from 10:00 a.m. to 6:00 p.m.

Small Boutiques

Neubaugasse | @vienna_shot

These charming shops offer a curated selection of unique and fashionable items, making them a treasure trove for if you're looking for something special and want to support local designers and artisans.

📍 Neubaugasse (7th district)

Neubaugasse, located in the 7th district, is one of the trendiest streets in Vienna and a hotspot for small boutiques. Here, you'll find a diverse array of fashion boutiques, hip concept stores, and independent designers showcasing their creations. From chic clothing and accessories to handcrafted jewelry and home decor, Neubaugasse has something to suit every taste and style.

📍 Vienna's 6th district The 6th district, near Mariahilferstraße, is also worth a visit for small boutiques. This area is known for its eclectic mix of shops, ranging from vintage boutiques to contemporary design stores, each with its own distinctive flair.

📍 Vienna's 1st district

Another area to explore for small boutiques is the 1st district, Vienna's historic city center. Wander through the cobblestone streets, and you'll come across hidden gems offering a wide range of artisanal products, from handmade leather goods to unique souvenirs and gifts.

Shopping Malls

Wien Mitte The Mall

Shopping centers are the perfect place to go shopping on a rainy day and to have a variety of shops in one place. Vienna's malls offer a modern and convenient shopping experience, attracting both locals and visitors alike. They not only offer an extensive range of products but also provide a variety of services, from cafes and restaurants to play areas for children.

Fortunately, the malls in Vienna offer you a wide selection to choose from, so there's no doubt you'll find your own personal shopping paradise right next to where you work, live or study:

📍 Wien Mitte the Mall

📍 SCS (Shopping City Süd)

📍 Donauzentrum

📍 Auhof Center

📍 Hauptbahnhof

📍 Westbahnhof

📍 Columbus Center

📍 Gerngross

📍 Millenium City

📍 SCN (Shopping Center Nord)

📍 Lugner City

📍 Stadion Center

📍 Riverside

📍 G3 Shopping Resort Gerasdorf

Christmas Markets

Chrismas Market Rathaus | @shandyy89

It's the most wonderful time of the year! If you're visiting Vienna during christmas time you've made a wonderful decision! Vienna's Christmas markets are a cherished tradition that adds a magical and festive atmosphere to the city during the holiday season. From late November until Christmas, these markets pop up all over Vienna, offering an enchanting blend of seasonal delights, handcrafted gifts, and mouthwatering treats. You definiely have to visit those markets:

📍 Rathausplatz

The Vienna Christmas Market at Rathausplatz is one of the most famous and picturesque markets in the city. Set against the backdrop of the stunning City Hall, the market features over 150 stalls adorned with twinkling lights and decorations. You can explore a wide array of handicrafts, Christmas decorations, and regional delicacies while sipping on mulled wine (Glühwein) to keep warm.

📍 Karlsplatz

The Christmas Market transforms the bustling square at Karlsplatz into a winter wonderland. The market features a mix of not only traditional but also modern arts and crafts, delicious treats and unique gifts.

📍 Belvedere Palace

Another beloved market is the Christmas Village at Belvedere Palace, which exudes an elegant and refined ambiance. Surrounded by the historic palace and its manicured gardens, this market offers a more sophisticated shopping experience, with a focus on high-quality crafts, arts, and culinary delights.

📍 Freyung For those seeking a more traditional and nostalgic market, the Old Viennese Christmas Market at Freyung is the place to be. This market takes visitors back in time with its vintage carousel, nativity scenes, and a wide range of nostalgic gifts and ornaments.

📍 Schönbrunn

Set in front of the imperial palace, this market is the perfect blend of history and festive charm, with handicrafts, culinary delights, and a sparkling Christmas tree setting the stage for a magical experience.

📍 Maria Theresien Platz

Located between the Museum of Art History and the Natural History Museum visitors can wander through the rows of beautifully decorated stalls offering unique gifts, holiday decorations, and delicious treats.

Easter Markets

Ostermarkt Schönbrunn | @vienna_austria

During the Easter season (March & April), Vienna comes alive with colorful and festive Easter markets, adding a touch of springtime joy to the city. These markets offer a delightful array of Easter-themed decorations, crafts, and delicious treats, making them a wonderful place to shop wonerful and unique pieces.

📍 Schönbrunn

One of the most famous Easter markets in Vienna is the Easter Market at Schönbrunn Palace. Set against the stunning backdrop of the imperial palace, this market boasts over 60 stalls adorned with vibrant Easter decorations and handicrafts. You can explore a wide range of easter eggs, traditional ornaments, and regional delicacies.

📍 Freyung

The Freyung Easter Market, located in the heart of Vienna's historic district, is another beloved destination for Easter festivities. With its nostalgic charm, this market takes you back in time! They sell a hudge amount of handpainted easter eggs, arts, and nostalgic gifts and offers a delightful shopping experience for all ages.

📍 Am Hof For a more modern and artistic take on Easter markets, the Am Hof Easter Market is the place to be. This market showcases contemporary crafts, designs, and creative Easter decorations, making it a favorite among design enthusiasts and art lovers.

Where to go Shopping

18 mins reading time
Jul, 4, 2023
Kathrin Schwarz

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